The free version of Yoast SEO for WordPress automatically adds basic schema markup out of the box to help search engines understand your site’s structure and content. This includes a foundational structured data graph on every page, with defaults such as WebPage schema for pages and Article schema for posts. You can configure site-wide defaults or override them per post/page via the Yoast SEO settings and meta box/sidebar.
Additional schema is added automatically in specific scenarios, such as:
- Organization or Person schema: Based on your site representation settings (e.g., configuring the site as representing a person or organization, including linked social profiles).
- Breadcrumb schema: If breadcrumbs are enabled in the plugin settings.
- HowTo schema: Automatically applied when using the built-in Yoast HowTo structured data block in the Gutenberg editor.
- FAQ schema: Automatically applied when using the built-in Yoast FAQ structured data block in the Gutenberg editor.
For individual posts and pages, you can select from the following schema types in the free version (defaults can be changed site-wide under Yoast SEO > Settings > Content types, or overridden per item). Note that some options may only appear based on the post type or installed add-ons, and invalid selections (e.g., marking a page as FAQPage without actual FAQs) can lead to structured data errors.
Schema Types for Pages
By default: WebPage.
| Type | Description |
|---|---|
| Web Page | A standard web page (default for pages). |
| Item Page | A page about a single item, such as a product or hotel. |
| About Page | The site’s About page. |
| FAQ Page | A page with a list of questions and answers (automatically added if using the Yoast FAQ block, in addition to other settings). |
| QA Page | A page with a single question and multiple answers. |
| Profile Page | A page representing a person or user. |
| Contact Page | A page with a contact form. |
| Medical Web Page | A page with medical information or advice. |
| Collection Page | A page listing other pages, like a blog archive. |
| Checkout Page | Part of an e-commerce checkout process. |
| Real Estate Listing | Information about a property for sale or rental. |
| Search Results Page | A page displaying search results. |
Schema Types for Posts
By default: Article (combined with WebPage).
| Type | Description |
|---|---|
| Article | A standard article (default for posts). |
| Social Media Posting | A blog post or forum thread. |
| News Article | A news-specific article. |
| Advertiser Content Article | Sponsored content like an advertorial. |
| Satirical Article | Humorous or untrue satirical content. |
| Scholarly Article | Academic or scientific content. |
| Tech Article | Technical guides or instructions. |
| Report | Documents like white papers. |
These options are part of the core free plugin. Advanced features, such as the premium Schema tab for more granular control or additional types via Yoast add-ons (e.g., for video, local, or news SEO), require Yoast SEO Premium.
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